So I finally made it down to Australia and planned a side trip to Tasmania to reconcile the Looney Tunes version of the Tasmanian Devil with the real thing. Unable to get into the tour I wanted due to flight times, I rented a car and used their itinerary as a guideline. We left Sydney early Tuesday morning, February 18th, landing in Launceston, Tasmania at 8:30am. Our departing flight would leave from the capital city, Hobart on Saturday morning, February 22nd. Between those two points we saw great sites, forests, beaches, and, of course, Tassie devils.
Our Tasmanian adventure started by picking up our Avis car rental at Launceston Airport. We drove to Launceston and visited the Cataract Gorge, walking along the King’s Bridge-Cataract Walk into town.
We at lunch at the Old Mill in Launceston and returned to the Gorge via chairlift (longest single-span chairlift in the world). Then we were off again.
We left Launceston and traveled on A3 East to Binalong Bay on the Bay of Fires Conservation Area. We swam in the soft, white sands of Grant’s Lagoon.
We stopped for lunch at Binalong Bay Café and enjoyed the view of the beach and orange stones.
After lunch, we continued down A3 to the Bicheno Blowhole.
We ended the day at Coles Bay at Freycinet National Park and spent the night at Freycinet Lodge.
Massive thunderstorms the next day gave us a late start in the day, but we were still able to hike to the Wineglass Bay Lookout, stopping first at the Coles Bay Lookout point:
Before reaching the famous and popular Wineglass Bay Lookout Point:
Hiking back from the lookout, we made friends with a wild wallaby.
We headed off continuing south on A3 to Orford, where I took a “shortcut” across a dirt road through the forest to Copping, then continued down to Port Arthur on the Tasman Peninsula. We ate dinner at ‘Felons’ in the Port Arthur Historical Site. We checked into the Sea Change Safety Cove B&B, which has phenomenal views of the cliffs on the Tasman peninsula and is the only house on Safety Cove beach. We’d spend two nights here.
We left early after breakfast to the Tasmania Devil Conservation Park where we got to see Tasmanian Devils being fed wallabies.
Then we got to feed and hang out with kangaroos and other native Australian/Tasmanian creatures.
We returned from the Conservation Park and continued to the aptly named Remarkable Cave.
(Unfortunately, no more pics after this point as I left my camera on the plane back to JFK and it has not been returned).
We spent time on the private beach at our B&B, then off to the town of Nubeena for dinner. This was our last night at Sea Change Safety Cove B&B. The next day we continued on towards our final stop in Hobart. We stopped along the way to enjoy the views from various cliffs and coves. We finally arrived at Hobart and checked in to the old Wooling Apartment Hotel. We walked along Hobart Harbor to Salamanca.
Our flight back to Sydney left early Saturday morning, so this concluded our Tasmanian adventure.
One of my goals is to join the Traveler’s Century Club, a “social organization representing world travelers that have visited 100 or more of the world’s countries and territories”. Having recently celebrated a milestone birthday, I decided to take stock of my current status by cross-referencing my travel against the standard TCC Countries and Territories list. Below is the full list showing the status of my foreign travels. After eliminating some duplicates in the list, I am almost 70% of the way to joining the club. My goal is to be in the club before I hit my own half-century mark.
ABKHAZIA – AZORES
- Antigua & Deps. (Barbuda, Redonda)
BAHAMAS – BURUNDI
- Bali (see Lesser Sunda Islands)
- Belize (British Honduras)
- British Honduras (see Belize)
CABINDA – CZECH REPUBLIC
- Caicos (see Turks & Caicos)
- Cayman Islands
- China, People’s Republic of
- Costa Rica
- Czech Republic
DAHOMEY – DZAOUDZI
- Dominican Republic
EASTER ISLAND – ETHIOPIA
- El Salvador
FAKAOFU – FUTUNA
GABON – GUYANA
HAINAN – HUNGARY
- Hawaiian Islands
- Hong Kong
ICELAND – IZMIR
- Ireland, Republic of (Eire)
- Istanbul (see Turkey in Europe)
JAMAICA – JUAN FERNANDEZ
KALAALLIT – KYRGYZSTAN
- Korea, South (Republic of Korea)
LAKSHADWEEP – LUXEMBOURG
- Leeward Islands, French (St. Martin)
- Lesser Sunda Islands (Bali,Timor, Indonesia)
MACAU – MYANMAR
NAKHICHEVAN – OMAN
- Netherlands Antilles (see St. Maarten)
PAGO PAGO – QUEEN MAUD LAND
- Puerto Rico
RARATONGA – RYUKYU ISLANDS
SABA – SYRIA
- South Africa
- St. Kitts & Nevis
- St. Maarten (formerly Netherlands Antilles)
- St. Martin (see Leeward Islands, French)
- St. Thomas (see Virgin Islands, U.S.)
TAHITI – TUVALU
- Tortola (see Virgin Islands, British)
- Turkey in Asia (Anatolia, Ankara, Izmir)
- Turkey in Europe (Istanbul)
- Turks & Caicos Islands
UGANDA – UZBEKISTAN
- United States (continental)
VAITAPU – VOLCANO ISLAND
- Vatican City
- Virgin Islands, British (Tortola, etc.)
- Virgin Islands, U.S. (St. Croix, St. John, St. Thomas)
WAKE ISLAND – ZIMBABWE
I just got back from Cinemacon 2013 in Las Vegas where the 7 major studios showcased their movie lineups through 2015. I came home to find the annual Entertainment Weekly Summer Movie Preview edition, my key resource for sorting through all of the new releases for the summer to compile my “must see” list. Quick observation; after reviewing my blog post for last year’s Summer Movie Watch List, I noticed that with the inclusion of the Man of Steel in this edition, for two years running they used DC Characters for this issue (last year, The Dark Knight Rises). This is despite the fact that Marvel has more box-office mojo than DC. I predicted last year that The Avengers would surpass The Dark Knight Rises in box-office gross. I think the easy money this year is on Superman. I also find it interesting that the movies are released with the hero monikers (Man of Steel vs. Superman, Dark Knight vs. Batman) – a marketing tactic that seems to be enjoying some success. Anyway, once again, below are the movies I will be watching on the big screen this summer (sorted by release date). I have more than twice as many movies on this list as I did last year (19 vs. 9), so this may be a huge summer for Hollywood if that’s any indication:
- Iron Man 3 (May 3)
- Star Trek: Into Darkness (May 17)
- Epic (May 24)
- The Hangover Part III (May 24)
- Now You See Me (May 31) – note: this was not originally on my must-see until Lionsgate (Summit Entertainment) previewed it at Cinemacon, and had Morgan Freeman talk about the movie
- After Earth (June 7)
- Man of Steel (June 14)
- This is the End (June 12) – once again, a Cinemacon inspired addition courtesy of Sony Pictures Entertainment. Not typically the kind of movie I’d see in theaters – I’d normally wait until I could watch this at home.
- World War Z (June 21)
- Monsters University (June 21) – They already showed us the whole movie at Cinemacon, so I won’t see it again, but I would have planned to go.
- White House Down (June 28) – also saw preview at Cinemacon which made me add to the must-see list
- Despicable Me 2 (July 3)
- Pacific Rim (July 12)
- Turbo (July 17) – I hadn’t even heard about this movie until I saw the preview at Cinemacon
- RED 2 (July 19)
- The Wolverine (July 26)
- 300: Rise of An Empire (August 2)
- Elysium (August 9)
- Kick-Ass 2 (August 16)
And here’s the list of movies I’d like to see, but can wait until they are available for instant streaming on my Xbox:
- The Great Gatsby (May 10)
- Fast & Furious 6 (May 24)
- We Steal Secrets: The Story of WikiLeaks (May 24)
- The Internship (June 7)
- The Heat (June 28) – They showed us this entire film at Cinemacon too, so I can wait for DVD/Xbox streaming.
- Grown Ups 2 (July 12)
- 2 Guns (August 2)
- We’re the Millers (August 9)
- Planes (August 9) – Normally I go to see all Pixar films at the theater. For some reason, this isn’t grabbing (even as a pilot of the paragliding kind)
- The To Do List (August 16) – CBS Films showed the full movie at Cinemacon, it was raunchy and funny, but the kind of movie I can wait to see.
- Percy Jackson: Sea of Monsters (August 16)
- The Mortal Instruments: City of Bones (August 23)
- The Colony (August 23) – I heard nothing about this until I saw it on the EW Summer calendar, so I had to look it up on YouTube. Has a “Day After Tomorrow” combined with “I Am Legend” type of feel…
- You’re Next (August 23)
- Don Jon (August TBA)
Last year I created a summer internship program for the Equipment Innovations team at PepsiCo. The program was so successful that it’s back by popular demand for 2013. The job description stays pretty much the same from last year (click the link below to see details). Those interested can apply by emailing our talent acquisition manager.
Most of the work will focus on the Pepsi Interactive Vending Machine (www.pepsiinteractivevending.com) which was launched into limited test markets earlier this year. There is a great deal of flexibility for ideation and innovation, so I’m looking forward to interviewing some great college candidates in Computer Science for these positions.
Pictured below are the 2012 Summer Interns that made the program such a huge success with a much talked about final presentation to our Senior VP and VP of Innovations (along with a host of other cross-functional executive members at PepsiCo) based on outstanding work done throughout the summer. Many thanks to these interns for the great job they did and for showcasing the value of this summer internship program.
Picture from left to right (I’m in the center), Fernanda and Claudia from Tec de Monterrey in Mexico, Igor from The Cooper Union in New York City, and Cory from Carnegie Mellon, at our final team event at The View in New York City.
Here’s an article, just one of many examples I’ve seen, entitled “Watch Out! Ten Interview Questions Designed to Trick You!” on the reputable Forbes.com: http://www.forbes.com/sites/jennagoudreau/2012/02/23/watch-out-ten-interview-questions-designed-to-trick-you/, which starts off with the following ominous warning “…once you’re in the door, interviewers often put you through an obstacle course of deceptive questions with double meanings or hidden agendas.”
Nothing could be further from the truth. As a hiring manager, I would love nothing more than to find the best qualified candidate for an open position on my team on the first shot, and I am not an exception to the rule. By the time a candidate gets to me, human resources talent acquisition has spend a lot of time filtering through résumés and potential candidates to line up the individuals they feel are the best fit based on the job description provided, and they usually do a great job of this. At this stage, I’m looking for the best fit for the team, for the position at hand, a person who is passionate about working for this company and group, someone who has a proven track record of delivering results, and someone with the potential to grow into a larger role. What I don’t want is to start my search from scratch and have to extend this recruiting process longer than it has to be.
Most hiring managers and HR representatives are extremely busy people with lots of demands at work, and playing games or tricking candidates does nothing to advance our business goals. Of course there are unscrupulous interviewers in the world, just as there are those few candidates who brazenly exaggerate their experience, but as a matter of course, the point of an interview is not to trick anyone, but to get to know them better and assess them for a fit for an open position (as well as an opportunity for the candidate to evaluate whether or not it is a company/job they want). Sure, when I was on the job hunt I’ve had those interviewers who asked me brain-teasers (and there are still companies that do so), but I understood even then that they were not trying to trick me, but trying to see how I approach a problem and use logic to resolve it, and how that would translate into problem-solving on the job.
Many of the questions pointed out in the article referenced above are indeed asked in most interviews, and the feedback is sound, but the questions aren’t meant to be “deceptive”. Think of it as dating. If you are out seeking a long-term relationship (and most hiring managers are looking for candidates for the long-term), you want to get to know the other person to see if there is a fit and the potential for many days of excitement and happiness together. It’s a two-way street. You’re not trying to trick them into messing up so you can send them packing.
As I write this, I’m on a flight from New York to Orlando to attend the NSHBMA National Career Conference. Hundreds of individuals will be interviewing at this conference. If you are one of them, or have any upcoming interview anywhere else, I would recommend that you ignore the hype about the interviewers being out to get you. Just be prepared, courteous, ask good questions, answer honestly, and feel good about the process. Even if you are qualified for the position, you still might not get it because there may be many equally (or more highly) qualified candidates competing for the same opportunity, but at the very least you should know that more likely than not, the person on the other end of the interview has been in your position before and is rooting for you to succeed.
Well, mostly a myth, there are a lot of variables and subjectivity to this one.
I’ve helped at least a hundred people in the past decade by reviewing their résumés and providing feedback based on my experience (I was a volunteer recruiter at Microsoft for 7 years, attending career conferences and campus recruiting events, as well as a hiring manager at PepsiCo). In a good percentage of these reviews, I’ve noted that there were major gaps in work history, a significant lack of detail, or a surprising lack of listed experience based on my knowledge of the individual. Invariably, the reason I get for this is that they needed to fit it all on one page.
I can confidently tell you that unless the application instructions specifically call for a one-page résumé (and most do not), you will NOT lose the chance for an interview because you have more than one page, but you COULD lose the chance if you don’t have pertinent details for the position in question. Of the hundreds of résumés I received and reviewed every year, I have NEVER passed one up because it was two-pages or more, but I have passed on many because of what looked like a lack of experience. It’s the content that counts.
You do not want your résumé to be a graphic and verbose novel of your life, but it should be a concise summary of your relevant work experience and ACCOMPLISHMENTS.
Now, as a general rule, if you have 0-5 years of work experience, you could probably comfortably fit your experience and education on a single page. I reviewed a résumé once for someone with only a year of experience that was two pages long – now that’s too much. As you start getting up there in experience, it becomes more difficult to get it all on one page, so my advice would be to forget about the length and focus on the content. If it spills over to two pages, so be it. Now I know some MBA programs require everyone to submit a one-page résumé for online profiles or résumé books, so if absolutely necessary, squeeze it down to meet those specific requirements and bring your real-sized résumé to that all-important career fair (see separate post on career fair strategies here).
I actually used a 4-page résumé for my current position at PepsiCo. With 20+ years of work experience under my belt, even I admit that’s a bit extreme. There were a few caveats – it was an Executive position and I was being actively recruited for the role, so I was not sending an unsolicited résumé. Of the eight people that I interviewed with at PepsiCo, only one person commented about the résumé being too long. As I mentioned earlier, there is a lot of subjectivity on this topic. I still got the offer. I know I could condense it to three pages, as one entire page was devoted to “Additional Experience” – everything from non-profit work to consulting work, which I could have comfortably removed. However, at two pages I would lose a lot of the content that differentiates me from other candidates, so personally I’d rather take the chance and keep my résumé longer. If you are feeling the same way about your résumé, my humble recommendation would be to go with your gut instinct rather than following generic rules about résumé length.
Do you have a story to share about the length of your résumé or feedback you’ve received? Please feel free to share them in the comments section below, or send them via twitter to @Rich_Velazquez.
In 2004, I received 5 job offers from 5 different companies in 5 different industries at the Annual Career Conference for the National Society of Hispanic MBAs (NSHMBA). I ultimately decided to accept the offer from Microsoft and ended up spending seven amazing years in Seattle on the Xbox 360 team. By most standards and my own estimation, that experience at the National Conference was a huge success. While I was already an officer (President-Elect) of the Puerto Rico chapter of NSHMBA at that time, this experience solidified my resolve to constantly give back to this great organization so that others can reap similar rewards. As such, I co-founded the NSHMBA Seattle Chapter in 2005 and served as President for 4 years. In that period of time, I’ve spoken at many events for NSHMBA members to share the strategies I employed at the conference as a job seeker. Since I’ve worn several different hats at the NSHMBA Conference, I provide feedback from multiple perspectives. I have attended ten of the last eleven conferences as an MBA Student, an MBA graduate (some call us “industry-hires”), a NSHMBA Chapter Officer, and a Corporate Recruiter. In that last role, I attended the conference six years as a volunteer recruiter for Microsoft, and have looked at several hundred resumes and spoken with hundreds of candidates.
With the 2012 NSHMBA National Conference just a month away (October 4-6, 2012 in Orlando, Florida), I feel it is a good time to share my tips on a broader scale so that new attendees can maximize their time at the event. While I speak from my experience at the NSHMBA Conference, most of these tips can be employed at any type of national or local career fair. So, without further ado, here is my top 12 list of tips for the NSHMBA National Conference.
1) Focus on your résumé – this is obviously the first and one of the most important focus areas for any job seeker. I can’t count the number of times I’ve met an obviously intelligent and articulate candidate that has presented me with a lackluster résumé. If you have a great résumé, skip this section and go straight to tip #2 since this is a long one.
For those that have not been on the recruiting side, here’s how it works for most large companies. The Human Resources (HR) and Talent Acquisition teams are in attendance to coordinate the organization’s presence at the conference and “train” all of the corporate recruiting volunteers. These volunteers are generally hiring managers or individuals employed in the fields for which career opportunities exist (i.e. managers from finance, marketing, sales, etc.) . For the large companies, the volunteer recruiters generally outnumber the talent acquisition representatives, so the HR reps coordinate and sync with the volunteers to identify the top candidates for on-site interviews, phone interviews, and fly-backs (an in-person interview at the company’s location).
Now that you have that background, it might be easier to understand why the résumé is still critical even in a face-to-face environment like a career fair. I may like you as a potential candidate, but I will have a difficult time selling you to the talent acquisition team if that potential is not reflected in your résumé, especially with other volunteer recruiters talking with other candidates and selling the HR reps on the individuals they felt were top notch.
In addition, of the hundreds (going on thousands) of résumés that I have seen at these conferences, over 90% from my personal experience are simply too poor to consider seriously. I would highly encourage everyone to have friends, family members, fellow NSHMBA members, chapter officers, etc. look at your résumé before you print hundreds of copies. There are dozens of free online resources you can use to improve your résumé. That isn’t the focus of this blog post, but I will briefly highlight the top areas for improvement I have seen:
a) Be clear what you are looking for. Don’t make the recruiter guess what position you are seeking, because with so many candidates, most people won’t take the time. Many MBA students have lots of experience in lots of different fields, and some (like me) are career switchers. Therefore, clearly state your objective at the top. If you are looking for opportunities in different fields (i.e. both marketing and corporate strategy), make a unique résumé for each objective and be selective which one you hand out.
b) The majority of résumés I have seen list “Responsibilities” with no “Accomplishments”. Any person in your role would have your set of responsibilities, what sets you apart is what you’ve accomplished in that role. As a general rule, you should have one MAJOR accomplishment for each year that you’ve been in a role. Plus, never start off with “Responsible for..”. That is a passive voice and there is always a better way to say something in an active voice. For example, instead of “Responsible for managing a team….”, just say “Managed a team….”
c) Spelling and grammatical areas. Some recruiters don’t care, most do. It is more than once that I’ve seen someone’s strength listed as “Strong attention to detal [sic]”, having misspelled “Detail”, or listing “Manager” as “Manger”. Once again, have a fresh set of eyes review your résumé. The résumé is a reflection of you, so don’t give the impression that you didn’t take the time to proofread your résumé
d) For some, forget the “One Page Rule”. This is a controversial one because so many people insist on compressing your résumé onto one page. If you have a ton of experience, don’t sell yourself short by squeezing it onto one page. I’d rather see a full list of accomplishments across two pages, than a short list of responsibilities on only one page. (See my other post, “Résumé Myths – The One-Page Résumé”)
2) Apply for interviews online on NSHMBA’s conference site well in advance – Most companies will close their online application process for the conference at least a week or two before the start of the conference to allow themselves time to review all the resumes and applications submitted and decide whom they will reach out to for an on-site interview. It is a lot easier to get an on-site interview in advance than it is to get one at the conference (although not impossible, and I write about that below). You want to get your interviews on-site, since the process from on-site interview to job offer is much faster than waiting for a follow-up call for a phone interview after the conference. Also, more companies are starting to move to making offers directly at the conference, so securing that interview schedule in advance will allow you to better prepare for that all-important interview.
3) Prioritize your list of companies and do your research – there are over 200 organizations at this career fair so it can become daunting. It would be impossible to visit or do research on every company at the conference, so don’t bother. Do some homework only on your top 10 companies. Look for recent news articles, know the CEOs, understand their products and/or services, get a rough idea of how their business divisions are set up, understand their priority global markets. For your top three to five companies, go even deeper. What is their most recent stock price and how has their stock performed in the past five years? What are their top strategic priorities and most immediate challenges? Who are their key competitors and how are their products/services differentiated? Find out the names of their key officers, especially in the field to which you are applying (for example, if you are applying to marketing, who is their CMO? For finance, who is the CFO? etc.) When you have an opportunity to speak with a recruiter or representative from that company, ask intelligent questions based on your research of that company. I can tell you that leaves a lasting impression, because so few candidates actually do this. I had one conference attendee ask me (no joke), “So, what does Microsoft do?”. You can take a guess as to who was not even in the consideration set after that question.
4) Arrive early and visit your top companies on the FIRST day of the career fair – There are a few reasons why I make this recommendation. First, you will have a better opportunity to spend more time speaking to the representatives of the company of your choice early in the morning on the first day. Things don’t pick up until later, at which point you will find very long lines at the top tier companies (it is not unusual to wait an hour to speak to a representative during the “rush-hour”). Even if you want to “practice” talking to representatives from companies you are not that interested in to get rid of the jitters before talking to your top choices, make sure to talk to ALL of your top companies before noon on the first day.
Second, you will set yourself apart by talking to your top tier companies before your fellow job seekers (aka “competitors”). The recruiters are all fresh and eager to get started on the very first day. By the end of the conference, many folks are tired and want to go home. Get them while they’re fresh. Also, being first shows you’re eager to speak with someone from that company, which always comes off as a positive attribute to these representatives. If you wait until the last hours of the last day of the conference, the reps will tend to feel that you are not as serious as other candidates, and are just there as a back-up. No one wants to feel like someone’s last choice, especially when they have options of people that made them their first choice.
Finally, many companies will keep a portion of their interview slots open to give to high potential candidates that they meet at the conference. They will generally tend to fill up these open interview slots on the first day of the career conference. I received four of my seven interviews at the 2004 conference by asking for them at the career fair on the first day or the corporate receptions (more on this later). As mentioned, your goal should be to get an interview at the conference. If you wait until the second day (or even the end of the first day), all of those open interview slots will likely be filled.
5) Prepare and practice your elevator pitch – every MBA student knows what an elevator pitch is, but many don’t have one. If you don’t, you can find a ton of online resources to help you generate one. Create your personalized elevator pitch and then practice it, OUT LOUD, in front of a mirror, fellow student, colleague, parent, or pet. You must feel comfortable with it and it should come out as second nature. However, be flexible with it so that you can adjust to the changing circumstances of your environment and audience. As mentioned, for most of the top tier companies, there will be long lines of potential candidates that the company representatives need to go through. You may only have two minutes to make your impression and speak about why you are a good fit for the company. A bit of preparation goes a long way in making that first impression.
6) Always be prepared for an interview – it has happened to me at the conference, and I have done it to potential candidates. One second you’re giving your elevator pitch to a company representative, the next minute you are squeezed into an interview slot for that same company. In the 2008 conference, I met an outstanding candidate at the career fair, but our company ran out of formal interview slots. So I went to a quiet area of the career hall and gave her an interview on the spot. I will continue to emphasize that your goal should be to get that interview, so if you get it, you might not have time to prepare for it. Prepare in advance! If you followed tip #3, you already know something about this company, but perhaps it wasn’t a company for which you prepared to interview. No matter! The vast majority of interviews you will have will be behavioral interviews, so you should prepare answers for these types of questions in advance and know them cold. Standard questions such as “What is your greatest strength/weakness?”, “What is your greatest achievement?”, “Give me some examples of your leadership/teamwork/communications skills”, etc. etc. Once again, there are plenty of online resources to help you identify the most common behavioral interview questions. Type each of these questions into Word document, then type out multiple answers for each question. Read these out load BEFORE the conference. The point is not to memorize these answers, but to bring to the top of your memory examples from your prior work experience that you will be asked about. I have interviewed many candidates with these standard questions, and can easily tell those that prepared versus those that did not. Some people will argue that if you practice these in advance, it will sound pre-fabricated and the recruiter will know. That does NOT matter. I know when someone has prepared answers for these questions in advance, and I can tell you that I far prefer to speak to someone who is prepared than to someone who has to take five minutes to think about how to answer “What is your greatest strength”. Be prepared.
7) Attend the Corporate Receptions – most companies will throw a reception, party, or small get-together for interested candidates. Many of these will be open to all conference attendees, some are by invitation only. If you are interested in a company that is throwing an open reception, you should absolutely attend. This is the opportunity to speak with representatives away from the chaos of the career fair floor. You will have more time with less pressure to speak with them, and you will get to speak with many more representatives than you could at the career fair. Don’t miss out. Please remember that the companies are there to hire people, so even at the receptions, we are looking for talent. So don’t forget to bring your résumé and DON’T GET WASTED (even if the recruiters do). You should treat these events as a large group interview, so behave accordingly.
8) Build Rapport – HR reps, hiring managers, company representatives, and recruiters are all just people. It’s important to build rapport with them, because many times they are thinking “Is this the type of person I’d want to work with?” and “Are they a good fit for our corporate culture?” Building rapport takes time, so this is difficult to do at the career fair booths because of the long lines and time constraints. Therefore, try to do this at the corporate receptions, lunch meetings, dinners, etc. If you are at the career fair booth during a slow time, feel free to take your time with the recruiters to build rapport. Also, don’t hesitate to check back on your top companies to see if the lines have died down and ask the reps how they are doing. As long as you don’t overdo it (see tip #10 below), you will be more memorable and they’ll know that you are truly interested in the company.
9) Ask for an Interview – As I mentioned earlier, many companies will keep a small number of interview slots open for high potential candidates that they meet at the conference. I specifically asked for an interview for the majority of the on-site interviews I received at the conference in 2004. As a speaker at a breakout session at a NSHMBA Conference, I once mentioned the fact about interview slots and my success in directly asking for interviews, and the results proved to be disastrous. I had a couple of candidates come up to me at the career fair and, before even introducing themselves, directly asked me for an interview slot. I naturally told them no. They missed the basic point that these are reserved for high-potential candidates, so just asking for an interview without an elevator pitch (tip #5) or building rapport (tip #8) was absolutely the wrong way to go about doing it.
There are two main times when you will have an opportunity to ask for an interview. The first one is at the career fair AFTER you’ve given your elevator pitch and AFTER the representative seems to be done with the conversation (see tip #10 below). If they have not offered to interview you on-site by this point, you can then state your great interest in working for the company and the desire to be interviewed should they have any slots open. If they do not, ask them at least for an invitation to their corporate reception (if it is not public).
The second opportunity is at a corporate reception AFTER you’ve built rapport with a representative. If things seem to be going well, once again, express your desire to be part of the company and ask if they have any open slots for you to interview at the conference. If things do NOT seem to be going well, try to move on to another representative and repeat the process. You will have greater success getting an interview slot with someone you’ve made a positive connection with, but if you ask prematurely, you may have used up your options. Be selective about when you ask.
10) Observe visual and verbal cues – When speaking to a recruiter, don’t be oblivious to visual/verbal cues that your time is up. Representatives are there to network and meet as many high potential candidates as possible, so don’t monopolize their time. Take enough time to build rapport (tip #8), but if there is a line forming or you see the representative fidgeting/looking around/checking their watch, etc., it’s time to move on. This is especially true if they directly tell you that they have to speak to other candidates. I’ve had candidates take up an inordinate amount of my time, and trying to be direct without being rude, I have told them that I need to move on. They have literally refused to let me go because they have one or two more things they want to say. That certainly does not leave a positive impression. Thank the representative for their time, ask them if it is ok if you can contact them for questions and/or advice, then move on to do some more networking of your own.
11) Network with your peers – your peers and colleagues are a valuable resource at the conference, so don’t overlook them. They may have heard about an opportunity that is not of interest to them, but may be of interest to you. When I was an MBA student at one of these conferences, I met someone who knew someone who was an intern at P&G in Puerto Rico. I asked them to point her out to me, I met with her and talked about her experiences, and she connected me with the recruiter that hired her the previous summer. I followed up with that recruiter and ultimately landed a position at P&G in Puerto Rico. One of the many advantages of being at a conference versus applying for positions online is the sheer number of people you can meet in person. Take advantage of this available network and don’t forget that networking is a two-way street. Pass along information and opportunities to others that may benefit.
12) Don’t get discouraged – I had a professional career recruiter (not associated with any company), look at my resume and tell me that I would have a tough time finding another marketing position since I had relatively little marketing experience (even though it was with P&G) compared to my technical experience. I had a total of seven interviews at the conference and turned down two requests for fly-back interviews since I was crisscrossing the country interviewing at my top five companies (all for marketing positions). Needless to say, she was completely off the mark. Stay focused and stay positive. It is not as hard as you would think to set yourself apart from thousands of other candidates. Little things go a long way to make you memorable to the recruiters who are there to hire top talent. If you are truly excited about the opportunity and the company, that comes across and you will achieve your goals if you are qualified for what you are seeking.
Feel free to leave any questions or feedback in the comments section below. For a more rapid response, you can ping your questions through Twitter to @Rich_Velazquez and I’d be happy to address them for everyone to benefit.
For those seeking a new career opportunity at the 2012 NSHMBA National Career Conference or any other career fair, I wish you the best of luck.